SWOT Analysis for On-Farm Direct Marketing Operations
While on-farm direct marketing operations and agritourism can be a promising business opportunity, there are several factors that should be carefully considered before incorporating an on-farm direct marketing or agritourism operation. Each farm has its own unique circumstances, influencing the design for the best business model for potential success. Factors such as, market potential, competition, regulatory influences, farm management and several other aspects call an impact the outcome of implementing a new marketing strategy. Utilizing the tools provided in the publication “SWOT Analysis for On-Farm Direct Marketing Operations” can assist in assessment in cooperation with an agricultural service provider, like a county agricultural agent, or for use as a self-assessment tool. Supplemental materials in the back of this booklet, in the form of checklists, can be used to further assess on-farm direct marketing and agritourism management on the farm.
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